Purpose
Creating sustainable value
We want to create value – for our customers, for our teams and our people, for our shareholders as well as for the wider society and communities in which we operate.

Mission
Serving our customers worldwide as the most trusted partner with leading positions in all relevant markets and categories – as a passionate team united by shared values.

Trust
We are transparent and have respect for the individual.
We trust other teams to do their best and we respect the decisions made.
We collaborate easily and create excellent results through teamwork and open dialogue.
We are empowered our values and have the courage to act.

Passion
We are proud of the work and business we do.
We are engaged and committed to meet our goals.
We see how diversity strengthens us and try to bring out the best in everyone.
We admit mistakes, fix them and learn from them.
We are proud of our achievements, have fun and celebrate our successes.

Change
We are curious about the world around us.
We are innovative and find smart ways to create new solutions and business.
We see change and transformation as a source of inspiration and energy.
We are open-minded and share our knowledge.